AdviserAlly vs FLG 360
Both are CRM platforms for UK sales teams. Here is a side-by-side comparison, with every statement about FLG taken from FLG’s own pricing page.
At a glance
FLG 360 is a lead-management CRM with email, SMS, document management, workflows and marketing automation on every tier. AdviserAlly covers lead capture, follow-up and conversion, and also includes an AI website chatbot, landing pages and ABCRank lead scoring in the subscription.
FLG 360: UK lead-management CRM for sales teams (visit FLG 360).
AdviserAlly is provided by AdviserAlly Limited, registered in England and Wales. You choose where your data is hosted: EU (AWS Dublin) or UK. AdviserAlly publishes its Data Processing Addendum and sub-processor list on its legal pages. FLG lists UK phone and email support on every tier on its pricing page.
Where AdviserAlly fits better
- Includes an AI chatbot trained on your own knowledge sources
- Built-in landing page builder hosted on your own subdomain (or custom domain on Partner)
- ABCRank lead scoring on Solo and above, with no manual rule-building
- Priced per account rather than per user, with team seats included (5 on Solo, 10 on Team, 25 on Partner)
- The mobile app is available on request
Where FLG 360 may suit you better
- FLG lists UK phone and email support on every tier. AdviserAlly support is by email, with a dedicated account manager on Partner
- FLG’s higher tiers include partner portals, VOIP integrations, funnel reports and A/B campaign testing
- FLG includes guided setup and training hours on each tier (up to 2, 7 or 14 hours)
Feature matrix
Last checked: 23 October 2026. Everything we say about FLG 360 comes from the sources listed below, read on that date. Their offering may have changed since.
Core CRM
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| Contact records and timeline | ✓ | ✓ |
| Lead scoring Automatic engagement-based ranking | ABCRank on Solo and above | Not listed on FLG’s pricing page |
Marketing & acquisition
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| AI chatbot trained on your content | ✓ | Not listed on FLG’s pricing page |
| Landing page builder | ✓ | Not listed on FLG’s pricing page |
| Email and SMS | ✓ | All tiers |
| Marketing automation | ✓ | All tiers |
Automation
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| Workflows | Multi-step workflow canvas on Solo and above | Workflows on all tiers; Journeys from Launch |
| Document signing | Team and Partner | Document management on all tiers |
Compliance & support
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| Audit trail | Every edition | Audit reporting on all tiers |
| Published DPA and sub-processor list | ✓ | Not listed on FLG’s pricing page |
| Support | Email; account manager on Partner | UK phone and email |
Sources
- FLG plans, prices, features, limits and support: getflg.com/pricing (checked 23 October 2026)
Frequently asked questions
Is AdviserAlly a like-for-like replacement for FLG 360?
For capturing, qualifying and following up leads, both cover the core workflow. AdviserAlly also includes an AI chatbot and landing pages. FLG’s higher tiers add partner portals, VOIP integrations and funnel reports, so check which of those you rely on.
Can I migrate my data from FLG 360 to AdviserAlly?
Yes. AdviserAlly imports CSV exports of your contacts. Our team will help map fields during onboarding. Email and SMS templates can be re-created in the template editor.
Is AdviserAlly cheaper than FLG 360?
AdviserAlly Chatbot Edition is £25/month after a free trial. Solo is £89/month and Partner £499/month, both bought online. Team is £299/month and is set up with our sales team. Prices are per account, not per user (Solo includes 5 team seats, Team 10, Partner 25). FLG publishes per-user pricing: Foundation from £29, Launch from £39 and Growth from £55 per user a month, with Enterprise on custom pricing (getflg.com/pricing, checked 23 October 2026). Compare like-for-like on users, included messages and add-ons.
See it for yourself
Start Chatbot Edition free — no card for the trial (100 messages or 14 days).
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