AdviserAlly vs FLG 360
Both are UK-built platforms for small sales teams. Here is an honest, side-by-side comparison so you can choose the right tool — without the marketing fluff.
At a glance
FLG 360 is a UK lead-management CRM focused on lead capture, distribution and follow-up for small sales teams. AdviserAlly covers the same lead-conversion workflow and also bundles AI chatbots, landing pages, email & SMS campaigns, lead scoring (ABCRank) and a visual workflow canvas in a single subscription.
FLG 360: UK lead-management CRM for small sales teams (visit FLG 360).
Both companies are UK based. Both store data in the UK and offer UK GDPR-compliant processing. AdviserAlly additionally publishes a public Data Processing Addendum and a sub-processor registry on the legal pages.
Where AdviserAlly fits better
- Includes branded AI chatbots trained on your knowledge base — no separate chat product to buy
- Built-in landing page builder hosted on your own subdomain (or custom domain on Partner)
- ABCRank lead scoring across six engagement factors — no manual rule-building required
- Visual workflow canvas with branching, not just simple IF-THEN rules
- Native email and SMS campaigns, deliverability monitoring, suppression lists
- Mobile app for iOS and Android included on every plan
Where FLG 360 may suit you better
- FLG 360 has nearly two decades of experience specifically with UK lead-distribution workflows for solar, finance and home-improvement verticals
- If your business is a high-volume call-centre lead-distribution model, FLG 360 has more native vertical features for that specific workflow
- FLG 360 offers UK phone support with a named contact — AdviserAlly Solo and Team are email-first, with a named account manager only on the Partner plan
Feature matrix
Last reviewed: 2026-05-10. Information about FLG 360 is taken from publicly available sources at the time of review and may have changed.
Core CRM
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| Contact records and timeline | ✓ | ✓ |
| Sales pipeline / sales cycles | ✓ | ✓ |
| Tasks and reminders | ✓ | ✓ |
| Lead scoring Automatic engagement-based ranking | ABCRank — automatic, six factors | Available, manual rules |
Marketing & acquisition
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| AI chatbot trained on your content | ✓ | — |
| Landing page builder | ✓ | — |
| Forms with conditional logic | ✓ | ✓ |
| Email campaigns | ✓ | ✓ |
| SMS campaigns | ✓ | ✓ |
Automation
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| Simple IF-THEN automations | ✓ | ✓ |
| Visual workflow canvas with branching | Team and Partner | — |
| Document signing | Team and Partner | Add-on |
UK & compliance
| Feature | AdviserAlly | FLG 360 |
|---|---|---|
| UK data residency | ✓ | ✓ |
| Public Data Processing Addendum | ✓ | On request |
| Audit trail | ✓ | ✓ |
| Two-factor authentication | ✓ | ✓ |
Frequently asked questions
Is AdviserAlly a like-for-like replacement for FLG 360?
For most small UK sales teams, yes — the core workflow (capture, qualify, follow up, convert) is covered by both. AdviserAlly additionally includes AI chatbots, landing pages and a visual workflow canvas. For very high-volume lead-distribution use cases in specific verticals, FLG 360 may have more specialised features.
Can I migrate my data from FLG 360 to AdviserAlly?
Yes. AdviserAlly imports CSV exports for contacts, deals and activity history. Our team will help map fields during onboarding. Email and SMS templates can be re-created in the template editor.
Is AdviserAlly cheaper than FLG 360?
AdviserAlly Solo starts at £29/month for one user — see the pricing page for the full plan list. FLG 360 publishes pricing on request. Buyers should compare like-for-like (users, included messages and add-ons) rather than headline price.
Are both companies UK-based?
Yes. AdviserAlly is provided by AdviserAlly Limited, registered in England and Wales. FLG 360 is a trading name of ClearCourse Business Services Limited, registered in England and Wales. Both store data in the UK.
See it for yourself
Start your 14-day free trial — card required, no charge for 14 days. Solo plans live the same day.
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